Press Release
BigXthaPlug Opens Pre-Orders for 'BETTER OVER TIME'
Through His Own EVEN STUDIO Hub
After his country crossover, BigXthaPlug returns to hip-hop with features from Lil Yachty, GloRilla, and Ava Max. Releasing his fourth studio album, BETTER OVER TIME, straight to his fans through music.bigxthaplug.shop, a destination of his own built on EVEN STUDIO. Fans who join his Studio can pre-order the 18-song album and get instant tracks right away, plus access to an exclusive community chat, merch, behind-the-scenes videos, and tour information, all for a minimum of $7.99, ahead of the album's October 30, 2026 release.
BETTER OVER TIME follows I Hope You're Happy, the August 2025 project that debuted at No. 7 on the Billboard 200 and No. 2 on both the Country and Rap charts, and arrives as BigXthaPlug passes 10.7 billion global streams. The album, released via exclusive license to UnitedMasters, features Lil Yachty, GloRilla, Ava Max, Leon Thomas, Loe Shimmy, Ro$ama, Belly Gang Kushington, Fridayy, and BabyFace Ray. Lead single "LITE," featuring Belly Gang Kushington, arrived with a music video directed by BigXthaPlug and Jerry Morka.
“BigXthaPlug has had one of the biggest (and arguably one of the largest) rises in Hip Hop over the past 3 albums - and ‘BETTER OVER TIME’ promises to be even bigger. Through EVEN STUDIO, fans are able to get early access to unreleased exclusive tracks from the album, see the trailer for his upcoming short film, join the chat to connect with each other, and get their merch all in one place. Direct-To-Fan is in the DNA of Hip Hop and BigXthaPlug is embracing that DNA fully.” [ Kayvan Daragheh, Artist Relations]
Tracklist:
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
LITE (feat. Belly Gang Kushington)
FREE MY MEMBERS
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
Title TBA
By routing BETTER OVER TIME through his own STUDIO hub alongside a streaming release, BigXthaPlug gives fans a reason to come directly to him, and gives his team first-party data on exactly who showed up, what they bought, and how they engaged.
About EVEN STUDIO
EVEN STUDIO is EVEN’s direct-to-fan platform, giving artists their own branded home to release, sell, and connect with fans, with higher revenue shares, owned fan data, and none of the risk of a traditional release or tour.