Does STUDIO compete with streaming?

No. STUDIO works alongside streaming, social, ticketing, commerce and the other platforms that give artists reach. It adds one thing they do not: a direct destination for the fans who want to go deeper. Your campaign runs on STUDIO and on streaming at the same time. It is EVEN and streaming, not EVEN or streaming.

Where the exclusivity applies

The exclusivity on a STUDIO release applies only to the artist’s own destination. Your album stays on streaming, and the wide release does not move. Fans who buy on the artist’s site get early access to selected tracks, and the full album goes wide on streaming on release day exactly as planned.

How the early window works

The early window is a window, not a wall. It is a stretch of time that closes on its own. You set how much music comes early on each campaign, under applicable chart rules, and everything unlocks automatically at street date. Early access is simply what a fan gets for buying the album ahead of release, and it changes nothing about how that fan uses streaming services. No one cancels Netflix when they go to the movies.

Why it supports the streaming release

The fans who buy early are generally the same fans who show up on day one everywhere else. A STUDIO campaign concentrates that demand, gives those fans something to do with it before street date, and hands your team their contact details. Your wide release then launches into an audience you can reach directly.

EVEN is not a distributor

EVEN does not upload to streaming platforms, so your distributor relationship stays exactly as it is. Releasing on EVEN never stops a release going wide, and it does not replace distribution.

Where it fits in the rollout

STUDIO sits alongside the channels your team already uses. It gives you a destination you control, where every pre-order, chat join and presale code creates a fan record you can reach again. The campaign builds a fan relationship that carries into the next release.