A Little Vengeance, A Lot More Sales

October 5th, 2026

By: Melody 

Jessie Reyez's last album, Paid in Memories, came out like most albums do: on streaming services and through retailers, with no way for fans to buy from her directly. A year later, she released A Little Vengeance. Fans could still stream it anywhere, but if they wanted to buy it, they bought it straight from her at ALittleVengeance.com, her own site powered by EVEN STUDIO. The result: Stream count for both projects were  almost identical. The sales didn't come close.

Same artist. Same fanbase. Same streaming economy. The one thing that changed was Jessie’s ability to own the sale.

By the numbers

• First week streaming numbers held steady compared to her last album.

• Digital sales up 384%.

• Physical sales up 99%.

• A sold-out physical preorder, followed by a seven-piece merch drop that also sold out.

• Eight bonus tracks only for fans who bought through Jessie’s own EVEN Studio.

The Rollout

On June 12, 2026, Jessie’s birthday, she dropped A Little Vengeance and performed at the World Cup opening ceremony in her hometown of Toronto. Using the moment on the world stage, she pointed fans to ALittleVengeance.com.

During this release, fans could buy straight from Jessie, and they did. The physical preorder sold out, and when a seven-piece merch collection dropped in July, that sold out too.

When she announced a 13-date tour in August, fans didn't have to hunt for tickets. They'd been buying from her Studio all summer and knew exactly where to go.

The Story: From Preorder to Tour Presale

May 5: The album announcement and preorder went live together. Every fan who bought early also created an account that followed them throughout the campaign. Soon after, fans could join a tour waitlist, so her team could see where the demand was building before any dates were announced.

Leading up to release: Jessie brought fans into the making of the album. She shared unreleased snippets, let fans vote on her next single, posted exclusive studio photos and hung out with them in the Community Chat. Through the Fly a Fan experience, one lucky fan won a trip to Toronto to meet Jessie and hear the album before the public release.

June 12: Release day. The album hit DSPs, but fans who bought it on her Studio for $7.99 got eight bonus tracks that they couldn't hear anywhere else.

July 23: With the album out and fans still listening, Jessie gave them something new to grab: a seven-piece merch collection, sold right on her Studio.

August: The presale was the payoff for fans who'd been there since May. They signed up on her Studio and got their code instantly, and when tickets went on sale, nearby hotels were listed right beside them, making it easy to plan the whole trip in one visit.

One Fan, One Profile

Every step pointed fans back to ALittleVengeance.com, and every fan who showed up added to their profile along the way. This gave Jessie a direct line to them throughout the duration of the campaign and beyond. Because everything happened on one site, Jessie’s team could follow a single fan from a May preorder to a single vote in June, a merch purchase in July and a presale ticket in August. Instead of data scattered across a bunch of platforms, they could see each fan’s whole journey. Each purchase built on the one before it.

Lessons from the Playbook

Give fans a reason to keep showing up before release day.

Snippets, voting, studio photos and the Community Chat gave fans reasons to keep coming back for weeks before release.

Give streamers a reason to buy.

Eight bonus tracks made it exclusive. Fans could stream the album anywhere or buy it on her site and get even more music. Bonus tracks, early access, exclusive content; give fans something they can only buy from you directly.

Let fans help shape the release.

Jessie played fans unreleased snippets and let them choose her next single. Asking fans to help make a real decision makes them feel like part of the album.

Give every drop its own moment.

Jessie didn't drop everything at once. She spaced out the preorder, the bonus tracks, the merch and the tour presale over four months, so every month gave fans something new to get excited about.

Keep it all in one place.

With the whole campaign on Jessie’s Studio, every fan action added to the same profile, and every new drop went straight to fans who were already paying attention.

Build Beyond Release Week

For most artists, release day is the finish line. For Jessie, it was the halfway point. Every fan who preordered, voted, bought merch or joined the presale now has a profile on her site, and that relationship doesn't end when the campaign does. She knows who her most engaged fans are and how to reach them directly, so her next project starts with an audience that's already waiting.

That's what EVEN STUDIO is built for. Artists can sell music and merch directly, launch a paid album alongside streaming, own their fan relationships, and give their audience one place to come back to for every drop, announcement and tour date.