Davido’s Oriade in Every Currency

October 5th, 2026

By: Melody 

Davido's fans are everywhere: Lagos, Accra, London, Paris, Atlanta. They don't share a currency or the same way to pay. For his sixth album Oriadé, his team  built Oriade.live, his own site powered by EVEN STUDIO, where every fan could buy the album at a local price, pay the way they already do, and still end up in the same place.

At a glance

• Dozens of local prices, each paired with payment methods that fans already use.

• Release times set by region, so fans everywhere got the album at a time that made sense for them.

• CDs at local prices, with purchase limits to keep resellers out

• One cohesive Studio for the album, the CD shop and the fan chat

The Rollout

On July 31, 2026, exactly 15 years after his career began, Davido released Oriadé. His fans were waiting across Africa, Europe and the US, and this time they were all buying from the same place.

Most global releases show every fan one price in one currency. That works for some fans and shuts others out. Oriade.live worked differently. A fan in Lagos and a fan in Manchester could land on Davido’s Studio, see a price that made sense for them and pay with a method they trust.

Same album, same site, and a checkout that worked for every fan, wherever they were.

The Story: One Store, Every Market

July 18: Preorders opened on Oriade.live. The album cost £4.75 in the UK, while fans in Nigeria, Ghana and other markets saw local prices and ways to pay that made sense where they lived.

July 31: Release day rolled out region by region with local hours in mind.

Release day: The CD shop opened with the same local pricing, plus purchase limits so resellers couldn't clear out the stock.

Every step, from preorder to CDs, happened in one place and worked for fans in every market. Wherever they lived, interest in the album could turn into a direct sale.

Lessons from the playbook

Set the price for the market.

Instead of showing everyone the US price, Davido's team set local prices for dozens of markets. Fans saw a price that made sense for them.

Let fans pay the way they already do.

A local price doesn't help if the checkout won't take the fan's card. Davido's Studio paired each price with payment methods people already use in that market.

Release on their clock, not just yours.

Davido's team chose when each region got the album instead of tying everyone to one release hour.

Protect the physical drop. 

Purchase limits on CDs kept resellers from buying up the stock, so real fans could get a copy.

Build beyond release week

For most global artists, release day ends with streams and no idea who's behind them. For Davido, it was a starting point. Every fan who bought Oriadé, from Lagos to London, now has an account on Oriade.live, and that connection doesn't end when the album cycle does. With a 2026 festival run ahead, his team knows where his fans are, what they paid and how they like to pay. When his next album drops, he won't need to find them again. They'll already be there.

That's what EVEN STUDIO is built for. Artists can set prices and payment methods by country, sell music and merch directly, keep every fan in one place, and give their audience one site to come back to for every drop, announcement and tour date.